“Snoop Dog” champion steer auctions for record-breaking $440K at the FWSSR

Results and record-breaking sales on the last day of the 2023 Fort Worth Stock Show and Rodeo.


Snoop Dog is one handsome fella.

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The 2023 Fort Worth Stock Show and Rodeo wrapped up on Saturday and we’re heartbroken to see the fun go. But, we’re absolutely in love with the final day’s results — from staggering sales to local winners.

In the show’s 23 day run, 1.27 million visitors came through the gates — topping last years 1.26 million — and a record-breaking $7.5 million was raised in the Junior Sale of Champions auction.

A cow named [Snoop] Dog 🐄

A 15-year-old broke records when her prize steer auctioned for $440,000 — $130,000+ more than last year’s champion. Sadie Wampler, representing the Randall County 4-H in the Texas Panhandle, beat nearly 1,500 contestants at the stock show with her Junior Grand Champion steer — a 1,343-lb black European Cross named “Snoop Dog.”

Higginbotham Insurance and Financial Services purchased the heavy-weight and Sadie will receive all of the proceeds from the sale.

A sheep named Wayne 🐑

Graham Newsom, a 9-year-old from Olton, showed the Grand Champion Market Lamb. “Lil’ Wayne,” a medium-weight, medium-wool lamb, sold for $75,000, that Graham’s parents said they intend to save for his future.

A cowboy named Rocker 🔥

A 19-year-old from Weatherford is now the World No. 1 bareback bronc rider. Rocker Steiner — known for his white-hot riding, fiery red getup, and devil-may-care long hair — locked in $20,000 in prize money in the finals. Rocker earned a score of 90 on “Yippee Kibbitz.”

Does he look familiar? You may remember the third-generation cowboy from an episode of Paramount’s “Yellowstone” in 2020.

Other ProRodeo Tournament Champions include:

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