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2026 FIFA World Cup unveils Fort Worth artist’s Dallas host city poster

The poster, designed by Fort Worth artist Matt Cliff, captures the aesthetic of both Dallas and Fort Worth, as well as several city icons ahead of the 2026 FIFA World Cup.

FTW_fifa_world_cup_poster

Each of the 16 host cities has its own unique design.

Photo via FIFA/Artwork by Matt Cliff

Get a kick out of this — Dallas’ official poster as a host city for the 2026 FIFA World Cup has been unveiled in all of its red-and-blue glory. Nine matches of the FIFA World Cup — including one semi-final round — will be held at AT&T Stadium between June 11 and July 19 of next year.

The poster, designed by Benbrook-native artist Matt Cliff, will be used to advertise and represent DFW’s part in hosting the World Cup internationally. This is also the first time FIFA has chosen to use local artists from each city to create the posters.

Cliff’s host city poster features the Dallas city skyline, a cowboy soccer player, and a dusting of blue and white stars. Cliff’s other work has been featured on everything from T-shirts, hoodies, album covers, patches, business cards, and skateboards. He’s also worked with the Dallas Cowboys, Raising Cane’s, Texas Rangers + celebrity clients like Leon Bridges, Post Malone, and The Killers.

The rest of the 2026 FIFA World Cup host city posters have already been released. You can see the artworks on FIFA’s website. Posters for all cities will be available for purchase starting Saturday, April 19.

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