2026 FIFA World Cup unveils Fort Worth artist’s Dallas host city poster

The poster, designed by Fort Worth artist Matt Cliff, captures the aesthetic of both Dallas and Fort Worth, as well as several city icons ahead of the 2026 FIFA World Cup.

FTW_fifa_world_cup_poster

Each of the 16 host cities has its own unique design.

Photo via FIFA/Artwork by Matt Cliff

Get a kick out of this — Dallas’ official poster as a host city for the 2026 FIFA World Cup has been unveiled in all of its red-and-blue glory. Nine matches of the FIFA World Cup — including one semi-final round — will be held at AT&T Stadium between June 11 and July 19 of next year.

The poster, designed by Benbrook-native artist Matt Cliff, will be used to advertise and represent DFW’s part in hosting the World Cup internationally. This is also the first time FIFA has chosen to use local artists from each city to create the posters.

Cliff’s host city poster features the Dallas city skyline, a cowboy soccer player, and a dusting of blue and white stars. Cliff’s other work has been featured on everything from T-shirts, hoodies, album covers, patches, business cards, and skateboards. He’s also worked with the Dallas Cowboys, Raising Cane’s, Texas Rangers + celebrity clients like Leon Bridges, Post Malone, and The Killers.

The rest of the 2026 FIFA World Cup host city posters have already been released. You can see the artworks on FIFA’s website. Posters for all cities will be available for purchase starting Saturday, April 19.

More from FTWtoday
Bookmark this guide for a curated list of events taking place each month that we’re most looking forward to.
Running groups can help you make friends while you pound the pavement.
Panther City pride just grew downtown. Learn what makes this installation unique and how you can help choose its name.
We’re so close to cracking this mystery. Do you have any information on its origins?
If you recently retired and are looking for things to do, this guide will help you make the most of retirement in Fort Worth.
Help us create a growing guide to small businesses by submitting your favorite local makers, restaurants, and professionals, and sharing this page with a friend.
From crispy catfish to smothered pork chops, here’s where to find comfort by the plateful — with all the fixins’.
On Wednesday, Feb. 25, FTW’s newest Mexican seafood restaurant will host its first exclusive “El Ronqueo de Atun.”
“Laissez les bons temps rouler” — Let the good times roll in Panther City.
Fort Worth-born photographer Ontario Mireles just wants to make people smile with his camera.