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Attention, shoppers: H-E-B Alliance opens in Fort Worth

This is the Texas grocer’s first location in Tarrant County — grab that list and let’s go shopping.

The exterior of a new H-E-B store in Alliance Town Center; you can see the big, red H-E-B logo on the building as well as a variety of green plants and flowers lining the store's garden center.

Tarrant County’s brand-new H-E-B Alliance is now open in Alliance Town Center.

Photo via @FTWtoday

Prep that shopping list, Fort Worthians. After years of planning, H-E-B will officially debut its highly anticipated store at 3451 Heritage Trace Pkwy. in Alliance Town Center today — the popular Texas grocer’s first-ever location in Tarrant County. We’ve been hungry since the groundbreaking back in October 2022.

A display case at a new H-E-B grocery store near Fort Worth, Texas is filled with fresh, hand-rolled tortillas. Several signs surround the display case reading, "The Freshest Tortillas: Rolled Out Around the Clock," and "Fresh Tortillas Made Daily."

A glorious sight — the fresh tortillas have taken the spotlight at the new H-E-B Alliance store in Tarrant County.

Photo via FTWtoday

🛒 A sweep of the supermarket

We got a chance to peruse the freshly minted aisles. Inside, shoppers will find all of the bells and whistles that make H-E-B a household name, including:

  • Fresh foods prepared in-store — think: bread, sushi, and that beloved guacamole
  • A bakery brimming with artisan breads and those signature warm, homestyle tortillas — yes, we ate a few while browsing
  • Produce galore — the company sources 100 million pounds annually from Texas growers
  • A home department complete with furniture
  • H-E-B Meat Market with a plethora of cuts
  • H-E-B Pharmacy — BRB, transferring our prescriptions right now
  • A lush plant + garden center
  • A full-service barbecue restaurant, True Texas BBQ

Pro tip: Sign up for the My H-E-B app to clip digital coupons and order curbside pickup or home delivery. The store is open daily, 6 a.m.-11 p.m.

A view of four checkout lanes at the new H-E-B grocery store in Tarrant County; each end-cap is stocked with snacks and red, yellow, and white banners hang from the ceiling and walls detailing deals.

The new H-E-B Alliance store features all of the signature things devoted H-E-B customers love about the brand.

Photo via FTWtoday

🛍️ The H-E-B history + hype

H-E-B is a family-owned company that began in 1905 in Kerrville, Texas. Over the next 100+ years, the chain grew a faithful following, becoming a Texas staple with more than 400 stores across the state and in Mexico.

The produce section at H-E-B Alliance in Tarrant County. Shelves on the right are stocked with pineapples and other fresh fruits and vegetables, while the display boxes on the left are stocked with strawberries. Bright signs hang from each section, displaying the prices and store deals.

In honor of the H-E-B Alliance opening, the company donated $10,000 each to Casa of Tarrant County + the North Texas Humane Society, keeping good on its promise to support local communities.

Photo via FTWtoday

Shoppers love H-E-B for its store brand products made by Texans, like the Texas Pecan Cafe Olé, and for its Texas-shaped items like its tortilla chips. The company is also touted for its programs that vow to give back to local communities. In honor of the H-E-B Alliance store opening, the company donated $10,000 each to Casa of Tarrant County and the North Texas Humane Society.

The H-E-B Alliance opening comes just a week after the company broke ground on a store in Prosper, expected to open in 2025. There’s also a store being built in Mansfield, slated to debut this summer.

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