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🍯 Catching Forbes with honey
From left to right, HNY+ founders Liam Brogan, Ross Cooley, and Luke Smialowicz graduated from TCU, but now live in a house together in Newport Beach, CA. | Photo courtesy Ross Cooley
Honey, salt, and magnesium. These were the ingredients chosen to create HNY+, a new type of performance gel that landed three Texas Christian University (TCU) grads on the latest Forbes 30 Under 30 list.
Ross Cooley, a 23-year-old lifelong Austin resident, met his cofounders, Liam Brogan + Luke Smialowicz, while studying entrepreneurship at TCU. Tired of taking pre-workout that was full of artificial ingredients, the trio began making their own at home.
“We started researching and found out the benefits of organic honey as a carbohydrate source and as an energy source,” Cooley told Laura Figi of ATXtoday. “Taking a spoonful of honey, putting a bunch of powders on it, drinking coffee — it was just like a mess, and it was super complex.”
They began giving out gels to runners and athletes on TCU’s campus to get feedback. After graduating, the team took HNY+ to Austin, raised some capital, and began working with a manufacturer to get their first official round of inventory.
The 31-year-old Texan Aaliyah McNeal has won the 2026 Big Tex Boot Design. Her design was one out of ~450. See the exquisite details that earned her first place before Big Tex sports them during the State Fair of Texas later this year.
Sports
TCU, SMU, Texas, and Texas Tech are among several Texas teams headed to March Madness. Follow along using the official men’s and women’s brackets. Heads up — the TCU women’s team will play round one at Schollmaier Arena this week. If you need tickets, scroll back up to Events.
GRAMMY Award-winning country music star Brandi Carlile has extended her “Human Tour” and added a stop at Dickies Arena for Saturday, Sept. 5. Carlile performed “America The Beautiful” during this year’s Super Bowl, plus was named one of TIME’s Women of the Year. Look for tickets to her show. (CultureMap Fort Worth)
Tech
You can now request female Uber drivers in Fort Worth. Editor Elizabeth, here. I recently tested this feature out to pick up my car from the shop, and I was very pleased by its ease of use. The feature is only available to female users. (CultureMap Fort Worth)
Watch
Did you catch that? This week, Taylor Sheridan’s latest TV series “The Madison” premiered on Paramount+. Though the new series was primarily filmed in Montana, Fort Worthians may recognize a familiar location in one of the pilot scenes. The Log Cabin Village is a real FTW museum you can go to. (Fort Worth Star-Telegram)
Weather
Spring equinox falls on Friday, March 20. With frigid temperatures finally behind us, the week is looking a little more summer-like with absolutely zero rain in the forecast. WFAA meteorologist Mariel Ruiz shares the 14-day forecast.
Jobs
Fort Worth’s citywide job fair — originally set for next Saturday, March 28 — has been cancelled. No other hiring event has been announced, but if we hear about one, we’ll share it here.
Health
Tarrant County is striving to improve cardiac arrest survival rates. Since September 2024, 127,500+ county residents have become CPR-certified, and the Fort Worth Police Department aims to equip hundreds of patrol cars with automated external defibrillators soon. (Fort Worth Report)
The Buy
A pair of arch support socks that are engineered with biofeedback technology to improve foot alignment and stability. The Buy Editor Emily loves wearing them for runs and on days she’s on her feet a lot — thanks, hyperactive puppies.
Y’all, I did it. I finished my first 5K in Dallas for the St. Paddy’s Day Dash. My time was 36:26 (I warned you it wouldn’t be incredible), but it was a super fun day, and I’m definitely doing it again next year. Though performance gels are typically utilized for long-distance races, I couldn’t resist whipping out a packet of HNY+ after mile one. It’s as delicious as I expected and gave me a burst of speed. If you love honey and running, then you will love this gel.
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