These pants are made for walkin’

More than 100 years after its birth, the world’s No. 1 work apparel manufacturer is bringing its signature ads back to its hometown.

Fort Worth-based workwear company Dickies recently announced a partnership with Backlot Studio on South Main Street to shoot all of its product photography.

C.N. Williamson and E.E. “Colonel” Dickie founded the clothing company in 1922, making basic overalls. Dickies soon expanded to jumpsuits and slacks, eventually creating wardrobe essentials for all hard-working folk.

Let’s peek into the past at some of our favorite Dickies ads through the decades:

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Images by Dickies. Graphics by FTWtoday

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Images by Dickies. Graphics by FTWtoday

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Images by Dickies. Graphics by FTWtoday

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Images by Dickies. Graphics by FTWtoday

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Images by Dickies. Graphics by FTWtoday

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Images by Dickies. Graphics by FTWtoday

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Images by Dickies. Graphics by FTWtoday

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Images by Dickies. Graphics by FTWtoday

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Images by Dickies. Graphics by FTWtoday

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Images by Dickies. Graphics by FTWtoday

City Editor Kate’s personal favorite — the 1981 ad featuring Dickies-clad models standing inside giant colorful horseshoes — classic Cowtown.