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What the future Will Rogers Coliseum will look like

$50 million. That’s the pricetag of renovations Fort Worth’s historic landmark will receive this year. And it’s just phase one of many projects slated for the center’s coliseum, auditorium, and tower.

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Will Rogers Memorial Center hosts all kinds of cultural and sporting events.

Photo by @photogkeith

Fort Worth’s Will Rogers Memorial Center is currently undergoing a $50.5 million makeover, just in time for its 90th birthday next year.

A renovation on the 120-acre multipurpose event center began in February and is slated for completion this November. The City of Fort Worth has contributed $45.5 million to the project, while the Stock Show will supplement the remaining $5 million.

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Will Rogers generates ~$217 million annually.

Photos by the Fort Worth Stock Show & Rodeo

What the renovations include

  • Brand new entrance, including doors with windows
  • Concourse expansion
  • Updated concessions + restrooms
  • Fire and life safety systems
  • Accessibility accommodations to welcome all guests
  • HVAC and electrical systems replacements
  • Structure removal, including outdated rooms and offices
  • New meeting rooms and food prep facilities

Preserving the center

Soon, the Will Rogers Memorial Center may not look the same, but its 90-year legacy lives on in our hearts. We’re calling on our readers to share their favorite memory at Will Rogers for a chance at being featured in our daily newsletter. Was it your very first rodeo? Was it a lucky find at an antiques show? Was it seeing The Rolling Stones in 1978? We want to know.

And PS for those of you who are planners — the 2026 Fort Worth Stock Show & Rodeo will run from Jan. 16 through Feb. 7, 2026.

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