Lights, camera, action — the curtain is rising on Fort Worth’s newest production stage. Unveiled yesterday in the Foundry District, Brand Juice is a 15,000-sqft production house founded by local entrepreneur Paul Rogers.
Inspired by immersive art installations like Meow Wolf, Brand Juice is a place where creators and filmmakers can bring their projects to life with custom set-building, an in-house production team, and full-service marketing resources.
The facility features Fort Worth’s largest infinity wall — measuring 44 ft wide, 24 ft deep, and 14 ft tall — that can accommodate larger projects like automotive shoots.
Brand Juice capitalizes on Cowtown’s growing status as a production destination — from the rise of filming for Paramount+ shows to the increase of local podcasts.
“Fort Worth is a city of boundless creativity and potential,” Rogers said. “I built this space to inspire and empower the incredible talent we have here while providing businesses with the tools and resources they need to thrive.”
