History

These pants are made for walkin’

Stroll through the history of Dickies with these vintage advertisements.

By Kate Mazade
, February 10, 2023
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Making workwear cool since 1922.

Photo courtesy of Dickies

More than 100 years after its birth, the world’s No. 1 work apparel manufacturer is bringing its signature ads back to its hometown.

Fort Worth-based workwear company Dickies recently announced a partnership with Backlot Studio on South Main Street to shoot all of its product photography.

C.N. Williamson and E.E. “Colonel” Dickie founded the clothing company in 1922, making basic overalls. Dickies soon expanded to jumpsuits and slacks, eventually creating wardrobe essentials for all hard-working folk.

Let’s peek into the past at some of our favorite Dickies ads through the decades:

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City Editor Kate’s personal favorite — the 1981 ad featuring Dickies-clad models standing inside giant colorful horseshoes — classic Cowtown.

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Kate Mazade
Kate is a Fort Worth native, having returned home after studying architecture and journalism in Alabama and New York. Her writing has appeared in interntional and national publications including Dezeen, Metropolis, Madame Architect, American Theatre, and Architectural Record. She is the co-author of “Dearest Babe, Letters from a World War II Flight Surgeon.”
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